Hi I'm Mary Trantino, the founder of the Photography Business Academy. I founded the Academy with one clear vision - to revolutionise the portrait photography industry by helping photographers be valued, rewarded and absolutely loving what they do. I do this by creating systems for your business model, marketing and service delivery to gain confidence as a photographer AND a business person.
LET ME EXPLAIN...
The Photography Business Academy provides coaching for creative photographers who perhaps struggle with the business side of their business. AND THAT'S OK! You're the photographer. But we're not all born with the business skills to run a successful business as well as being great photographers.
My goal is to make your photography fun and exciting - just the way it should be. But that's only half of the story of running a business. I ensure the other half of your business is working by making it profitable with a strong focus on exceptional client experiences.
Here's what I can help you with:
• MARKETING TECHNIQUES THAT WORK
• CREATING AN EFFECTIVE PRICE LIST
• THE 1%ers IN CUSTOMER SERVICE THAT MAKE YOU MONEY
• SUPERIOR CUSTOMER SERVICE SKILLS
• BUILDING & MAINTAINING STRATEGIC ALLIANCES
• THE IMPORTANCE OF EXCITEMENT CALLS
• SELLING AT EXPOS
• STRATEGIES TO MAKE FB AND INSTAGRAM WORK FOR YOU
• PROSELECT SETUP & TRAINING
• SELLING TECHNIQUES THAT DON'T FEEL SALESY
• IN-PERSON SALES TRAINING
• BRAND DEVELOPMENT
• BOOKING CALLS TRAINING
• PRODUCT SELECTION ADVICE
• SHOOTING FOR PURPOSE
• USING THE RIGHT LANGUAGE ON THE PHONE AND IN THE VIEWING
• IMPLEMENTING DESIGN CONSULTATIONS
• HANDLING OBJECTIONS ON THE PHONE AND IN SALES
• REDESIGNING YOUR STUDIO FOR OPTIMUM SALES
• SETTING UP A REFERRAL SYSTEM
• IMPLEMENTING FEEDBACK FORMS
• QUALIFYING CLIENTS TO FIND THE ONES YOU WANT TO PHOTOGRAPH